This morning King Games, the makers of the ridiculously famous game, “Candy Crush: Saga” was awarded the trademark for the word, yes you guessed it, Candy! In a recent report by Gamezebo, King went after an indie game by the, super long name of: All Candy Casino Slots – Jewels Craze Connect: Big Blast Mania Land.
(Sure that name screams keyword baiting, but I digress) They’re claiming that because the game shares the word Candy in it’s name consumer confusion could occur. Now that would make some sense if it was a similar game, but no, they’re completely different games of different genres. One is a bejeweled clone, and the other a virtual casino. However, King’s trademark clearly covers the gambling aspect of gaming, strangely it also covers clothing and educational services, hmmmm. This rampant trademark is absolutely ridiculous stemming from the success of a video game in the App Store. Surely commonsense would dictate that King would simply trademark “Candy Crush”, and be done with it. That’s seemingly the industry standard, aside from the obscure Bathesda and Mojang incident. I can understand King wanting to protect what’s theirs, and more power to them, but when they decide to use their sheer wealth and size to manipulate other developers by trademarking the common word “candy” (and using it against them), then we’ve got a problem. (There have also been rumors that King also tried to trademark the word “Saga” too, and man would there be an even bigger uproar for that. However, they were not awarded that trademark, thank god.)
So why didn’t they just trademark “Candy Crush” and be done with it? That part I can’t seem to fathom. I’m just scared that they’ll begin to push smaller developers around while claiming any mention of “Candy” for themselves. Sure this doesn’t affect me what-so-ever, since I doubt I’ll be seriously making any candy themed game in the near future, but I’m just fearing for the other developers who believe that using videogames as a medium to share there love for candy is their one true calling. If King decides to use their size to be a bully, then we’ll have to fight back, and luckily we can. Or maybe King might just sit back and do nothing with their trademark, but I don’t believe that to be the case… color me skeptical.
This leads me to @maxticket of twitter’s idea of a Candy themed Game Jam. I’m in it 100 percent. Let’s see King legally take down hundreds, or maybe thousands of Indie Games because of their ridiculous trademark! (But, who knows, it might actually just be a terrible idea and end with many developers being sued ridiculous amounts of money for refusing to change their game’s titles.)
A game jam has been started up at Candy Jam on tumblr! It’s open to all! I’ll be sure to make a quick candy-themed game in RPG Maker to go along with this!